Legal
Privacy Policy
Effective date: April 2, 2026 · Breedtech LLC d/b/a RAW Roots
This Privacy Policy describes how Breedtech LLC d/b/a RAW Roots (“RAW Roots,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit growrawroots.com (the “Site”) or purchase our products. We are committed to protecting your privacy and complying with applicable privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. Information We Collect
Information you provide directly
- Waitlist signups: email address, date and time of signup
- Purchase orders: name, billing address, shipping address, email, phone number, payment information (processed by our payment processor — we do not store card numbers)
- Communications: any information you provide when contacting us
Information collected automatically
- Technical data: IP address, country, browser type, operating system, referring URL, pages visited, time and duration of visits
- Cookies and similar technologies: session cookies for age verification, functional cookies for site operation. We do not use tracking cookies for advertising.
2. How We Use Your Information
| Purpose | Legal basis |
|---|---|
| Send waitlist communications and Drop launch notifications | Consent (you joined the waitlist) |
| Process and fulfill orders | Contract performance |
| Verify age (21+) and enforce geographic restrictions | Legal obligation / legitimate interest |
| Send transactional emails (order confirmations, shipping updates) | Contract performance |
| Detect and prevent fraud | Legitimate interest |
| Improve the Site and our products | Legitimate interest |
| Comply with legal obligations | Legal obligation |
We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.
3. Information Sharing
We do not sell, rent, or trade your personal information. We share information only as follows:
- Service providers: email delivery, payment processing, hosting, and analytics providers — all bound by data processing agreements
- Legal requirements: when required by law, court order, or governmental authority
- Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to you
- With your consent: for any other purpose with your explicit consent
4. Do Not Sell or Share My Personal Information
We do not sell or share your personal information with third parties for cross-context behavioral advertising. If this changes, we will update this policy and provide opt-out mechanisms as required by the CCPA/CPRA.
To submit a “Do Not Sell or Share” request: [email protected]
5. Your Rights
Depending on your state of residence, you may have the following rights:
- Right to know: request disclosure of what personal information we have collected about you
- Right to access: request a copy of your personal information
- Right to deletion: request deletion of your personal information
- Right to correction: request correction of inaccurate personal information
- Right to opt out: opt out of the sale or sharing of your personal information
- Right to non-discrimination: we will not discriminate against you for exercising any of these rights
To exercise any of these rights, email us at [email protected]. We will respond within 45 days. We may ask you to verify your identity before processing your request. California residents may designate an authorized agent to submit requests on their behalf.
We honor Global Privacy Control (GPC) signals as a valid opt-out of sale/sharing for California residents.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Waitlist data is retained until you unsubscribe or request deletion. Order data is retained for a minimum of 7 years for tax and legal compliance purposes.
7. Security
We implement industry-standard technical and organizational measures to protect your personal information, including SSL/TLS encryption in transit, access controls, and use of reputable third-party processors. No method of transmission over the internet is 100% secure. In the event of a data breach that requires notification, we will comply with applicable breach notification laws.
8. Cookies
We use the following types of cookies:
- Strictly necessary: session storage for age gate and password gate (required for site function)
- Functional: local storage to remember age verification across sessions
We do not use advertising, targeting, or analytics cookies. You may clear cookies through your browser settings at any time.
9. Children's Privacy
Our Site is not directed to individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If we become aware that we have collected information from someone under 21, we will delete it promptly. If you believe we have inadvertently collected information from a minor, contact us at [email protected].
10. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the effective date at the top of this page and, where appropriate, by sending an email notification. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.
12. Contact Us
For privacy inquiries, requests, or complaints:
Breedtech LLC d/b/a RAW Roots
Email: [email protected]
Web: growrawroots.com
California residents may also contact the California Privacy Protection Agency at cppa.ca.gov.